Case studies

Growth that shows up in the numbers.

We report on what moved revenue, what did not, and what we changed next. Here is the work, told through the results it produced.

Selected work

Four engagements, told through the numbers they moved.

ezyCollect · B2B SaaS

Scaling ezyCollect from $3.5M to $9.2M ARR.

A tactical deep dive: a marketing function built from scratch, a three-tier paid media funnel, a 5,000-page ABN-targeted SEO campaign, and the EOFY Wrap retention play that drove an -84% CPA reduction.

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$9.2M
ARR reached
4x
Lead volume
-84%
Cost per acquisition
Cohen Handler · Property

Taking Cohen Handler from $3M to $12M.

A tactical deep dive: an inbound sales engine on the Sandler Method, a national TV campaign at 10x ROAS, international expansion, and new revenue lines that grew digital and inbound revenue nearly 600%.

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$12M
Revenue, from $3M
10x
TV campaign ROAS
~600%
Digital & inbound revenue
B2B SaaS · ARR growth

Growing ezyCollect's ARR from $3.5M to $9.2M.

How Z10 built ezyCollect's marketing function from scratch and scaled it — a three-tier paid media funnel, a 5,000-page ABN-targeted SEO programme, an SDR engine, and a signature retention campaign that took ARR from pre-Series A through Series B.

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148%
SQL growth overall
81
SQLs in a single month
349%
Upsell & cross-sell lift
Buyers agency · Lead generation

Taking Cohen Handler from $3M to $12M.

How Z10 unified brand, paid media, and inbound sales for Cohen Handler — scaling from one office to multiple locations across states and countries in eighteen months, at a time when the buyer's agents category was still unknown in Australia.

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$680k
TV pipeline in 3 months
100%
YoY digital revenue growth
$2.1M
Word-of-mouth revenue

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